Simple Flying recently got the chance to sit down for a chat with PLAY’s CEO, Birgir Jónsson, for an exclusive interview. One of the things we asked the executive about was how the airline is using an erupting volcano in Iceland as a marketing tool to sell more tickets. The Icelandic carrier even offered free tickets to flights flying close to the site, giving passengers and adventure junkies a front-row seat to a live erupting volcano.
Read More Here: PLAY CEO Explains How Volcano Eruptions Boost Icelandic Tourism | SimpleFlying.com
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