The buy-on-board formula, first introduced by low-cost carriers (LCCs) to cut costs and improve revenues, has now spread to most carriers operating short/medium-haul flights. However, airlines constantly work to find ways to differentiate their service from that of competitors. Consequently, over the last few years, the buy-on-board concept has taken on different nuances, with airlines introducing the possibility for passengers to pre-order their desired meal at 40,000 ft. The last carrier to offer this personalized service is Austrian Airlines.
Read More Here: Austrian Airlines Now Lets Passengers To Pre-Order Meals On Shorter Flights | SimpleFlying.com
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