Alaska Airlines is set to generate "a few million dollars" from its Revenue Rebook program this year. But how does the program work, and more importantly, how does it generate additional revenue for the airline? The airline's MD of Revenue Management, Kirsten Amrine, revealed all, speaking at the Altitude 22 industry event in Dubai hosted by aviation IT provider, Amadeus.
Read More Here: How Alaska Airlines Is Generating Millions Through Voluntary Rebooking | SimpleFlying.com
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